4x content output without adding headcount
A digital marketing agency was bottlenecked on content production — 3 writers producing 12 pieces per month for 20 clients. We built an AI-assisted production pipeline.
content output
pieces per month
to production
The Challenge
Writers spent 60% of their time on research and first drafts rather than the creative work clients valued. Every client had different brand guidelines stored in different places.
Our Approach
- 01
Diagnosed: Time-tracked the content workflow from brief to published.
- 02
Scoped: An AI research + drafting pipeline with brand voice enforcement.
- 03
Built: Brief → research → draft → human editing workflow with per-client voice profiles.
- 04
Verified: Blind-tested AI-assisted vs. fully human content with 5 clients — no quality difference detected.
- 05
Shipped: Writers trained on the editorial workflow in a half-day session.
The Outcome
Monthly output went from 12 to 48+ pieces. Writer time shifted from 60% research to 80% creative editing. Client satisfaction scores actually increased.
“Our writers are doing their best work because they're not grinding on research anymore. And we took on 8 new clients.”
Creative Director
Digital marketing agency, 15 employees